Kotak mahindra is one of indias leading financial institutions was born in 1985 as kotak capital management finance limited. Discuss project on marketing strategies of kotak mahindra life insurance within the publish upload project or download reference project forums, part of the projects hub for management students mba projects and dissertations bms projects bba projects category. Kmfl, the groups flagship company, received banking license from the reserve bank of india rbi to conduct banking operations in the country and was renamed as kotak mahindra bank ltd, the parent company of kotak life. Under his stewardship, the company booked profits for the first time ever in 2009, joining ranks of the select first private indian life insurers, thereby opening a new chapter in the annals. Our insurance plans cover your life and keep your family secure, in case the worst happens. A study conducted on kodak life insurance company international. Project on kotak life insurance free download as word doc. The kotak premier life plan is a new, participating whole life insurance plan for people from various income slabs so as to build a powerful base for life coverage and. Pdf on sep 1, 2008, sunayna khurana and others published customer preferences in life insurance industry in. Kotak life insurance, the seventh largest insurer in the country in terms of new business, said it will not consider public listing at least for the next fourtosix quarters even as large investors responded well to public offers by private sector firms like sbi life insurance and hdfc standard life. Each company has its own cut off age for providing whole life insurance. A life insurance policy provides financial protection to your family in the unfortunate event of your death.
Mba project report on kotak life insurance docshare. The company started operations in 2001, and strives to offer its customers outstanding value through high customer empathy, consistent and. A project report on kotak life insurance free download as word doc. Types of life insurance policy in india kotak life. Kotak life insurance helps you understand the various benefits of life insurance for you, your family, wealth creation, protection, retirement and savings. Project on marketing strategies of kotak mahindra life. The insurance institute of india prepared a project report on marketing of life insurance, 1987. The company has a special category known as savings and investment plans that enables individuals to save their income and gain excellent returns. Scribd is the worlds largest social reading and publishing site. Kotak mahindra bank is the parent company of the group.
A whole life insurance plan typically is an endowment plan where in the life insurance cover gets extended even after the policy term is over. Get the best medical treatment without any stress about steep hospital bills. Click here to download kotak life insurance policy document specimen for individual, group and child plan. At a basic level, it involves paying small sums each month called premiums. Kotak life insurance kotak mahindra old mutual life insurance ltd introduced its kotak premier life plan which is a participating partial premium payment whole life plan. Life insurance products, plans and policies exide life. Kotak general insurance case study talisma banking crm. Project report on kotak life insurance insurance life insurance. Kotak mahindra life insurance ltd formerly known as kotak mahindra old mutual life insurance ltd is a private life insurance company established in january 2001. The kotak classic endowment plan is a traditional participating plan which offers guaranteed maturity benefits and offers life protection to. Kotak life insurance buy best life insurance plans by. Lead generation of life advisior with kotak life insurance. The insurance marketing focuses on the formulation of an ideal mix for insurance business so that the insurance organisation survives and thrives in the right perspective. Presentation on kotak life insurance free download as powerpoint presentation.
Presentation on kotak life insurance life insurance. The insured has a choice of premium payment options. Trade logo displayed above belongs to kotak mahindra bank limited and is used by kotak mahindra life insurance company ltd. Apac life insurers, the most active product developers, create and launch significantly more new products in. The kotak mahindra group was founded in 1985 as a provider of financial services. The company started its operations in the year 2001. The upcoming sectors which are really showing the graph towards upwards are telecom, banking, and insurance. Kotak mahindra life insurance company limited, regd. Kotak mahindra old mutual life insurance limited mr. It is a subsidiary of kotak mahindra bank limited and provides a host of life insurance plans that gives allround protection to more than 20 million customers. Project report on market research and customer satisfaction for kotak mahindra life insurance company limited pune. All 245 insurance companies operating in the country were merged into one entity i.
Kotak mahindra old mutual life insurance ltd is a 74. Department of management in the partial fulfillment for the pgdm post graduate diploma in management supervised by. Kotak mahindra general insurance was established to service the growing nonlife insurance segment in india. The life insurance companies are coming with different schemes for different people. The kotak mahindra group is one of the leading financial services conglomerates in india and received its banking license from the reserve. Pdf customer preferences in life insurance industry in india. The term insurance marketing refers to the marketing of insurance services with the aim to create customer and generate profit through customer satisfaction. To analyze the lead generation factor for the kotak life insurance sales advisor. The official name of the company is kotak mahindra old mutual life insurance company. Kotak mahindra life insurance company limited offers following endowment plans are. This will not significantly impact our services and commitment to our customers. Project report on kotak mahindra life insurance customer. The first stage involved initial discussion between the various team members and the company in order to identify the research objectives rationale of the research, which is the most difficult step in the research process.
But why indian counsumers do not trust on many companies and why the major population of india do not have any life insurance policy or what are the factors plays major role in buying behavior of consumers towards life insurance policies. Know more about kotak life insurance, one of the leading life insurance companies in india which offers insurance policies, term plans, savings and investment. The kotak mahindra child insurance plan is providing the best future for your children to fulfil their dreams. The purpose of undertaking the project was to evaluate various aspects with respect to insurance such as extent of life insurance coverage, awareness of the people towards. Kotak group entered into the life insurance business in 2001. Uploaded for a report on potential of life insurance industry in surat market by. Kotak life insurance project report the service industry is one of the fastest growing sectors in india today. Pdf project report on market research and customer. Wctm, gurgaon page1 final project report on market research and customer satisfaction submitted to. To analyze the comparative strategy for lead generation for increasing sales. Kotak life has no plan to go public now the economic times. Kotak life insurance project report linkedin slideshare. Kotak mahindra life insurance company limited formerly known as kotak mahindra old mutual life insurance limited regn. Kotak mahindra life insurance company limited is offering kotak headstart child assure plan.
Now receive long term financing for any land based agriculture or allied activity from kotak mahindra bank agri business group. Project report on kotak life insurance insurance life. At kotak life insurance, we aim to help customers take important financial decisions at every stage in life by offering 28 them a wide range of innovative life insurance products, to make them financially independent. Customer satisfaction of life insurance companies mba project. You can benefit from our innovative approach of developing financial solutions for each project based on indepth. Kotak life insurance company is a joint venture between kotak mahindra bank 74% and old mutual plc 26% headquartered in london. The plan provides insurance cover for death, and optional accident or disability covers along with bonus payout if any, up to 99 years of age. Life insurance policy buy life insurance plans online in. Life insurance company in india, corporate overview kotak life. Working at kotak mahindra old mutual life insurance. Department of management in the partial fulfillment for the pgdm post. Sbi life offers smart scholar, best child plan in india.
This study also tells about the strength and weakness of the various companies in the industry. Project on marketing strategies of kotak mahindra life insurance. Project report customer satisfaction insurance companies. Kotak life insurance is a leading insurance company that provides numerous life insurance plans for life cover, savings, and investment purposes as well. Death benefit if the life assured passes away during the life insurance policy term but after the premium payment term, the nominee stands to receive the sum assured, which is the higher of 11 times of the annualised premium or 105% of the premiums paid till death or the sum assured on maturity.
Project report on kotak mahindra life insurance customer satisfaction. At maturity of the policy, depending on the type of life insurance policy you have opted for, you will receive returns the policy may have earned over the years. Study about the various insurance companies, which are in the competition of kotak life insurance, has more significance. Kotak general insurance a 100% subsidiary of indias fastest growing bank, kotak mahindra bank ltd.